Privacy Policy

1. Data We Collect

We collect and process the following categories of personal information:

1.1. Information You Provide to Us

• Contact Information: Name, email address, phone number, and postal address when you contact us, book a service, or create an account.
• Vehicle Information: Make, model, year, and registration details when you book detailing services.
• Payment Information: Credit card details, billing address, and other financial information when you make a purchase. Note that payment processing is handled by secure third-party payment processors.
• Communications: Records of your correspondence with us, including emails, phone calls, and customer service interactions.
• Feedback and Reviews: Information you provide in testimonials, reviews, or survey responses.

1.2. Information Automatically Collected

• Device Information: IP address, browser type and version, operating system, and device information.
• Usage Data: Information about how you use our website, including pages visited, time spent on the site, links clicked, and referral sources.
• Cookies and Similar Technologies: Information collected through cookies and similar tracking technologies (see our Cookie Policy section for more details).
• Location Data: General location information derived from your IP address or more precise location if you grant permission.

2. How We Use Your Data

We use your personal information for the following purposes:

2.1. Providing Our Services

• Processing and fulfilling your service bookings and appointments
• Managing your account and providing customer support
• Processing payments and preventing fraudulent transactions
• Sending service confirmations and appointment reminders
• Providing post-service follow-ups and maintenance recommendations

2.2. Improving Our Services

• Analyzing usage patterns to enhance our website and services
• Conducting research and analytics to improve our product offerings
• Developing new features and services based on user preferences
• Testing and troubleshooting new products and website functionality

2.3. Marketing and Communications

• Sending promotional messages, newsletters, and special offers (with your consent)
• Conducting customer satisfaction surveys
• Notifying you about changes to our services or policies
• Providing personalized content and recommendations based on your preferences

2.4. Legal and Regulatory Compliance

• Complying with legal obligations and regulatory requirements
• Preventing, detecting, and investigating fraud or other illegal activities
• Enforcing our terms of service and other agreements
• Protecting our rights, property, or safety, and that of our users

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide services you have requested or to take steps at your request before entering into a contract.
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services, preventing fraud, and marketing to existing customers, provided these interests are not overridden by your rights and freedoms.
• Legal Obligation: Processing necessary for compliance with legal obligations to which we are subject.
• Consent: Processing based on your specific, informed, and unambiguous consent, such as for sending marketing communications to non-customers or placing certain non-essential cookies.

4. Data Sharing and Disclosures

We may share your personal information with the following categories of recipients:

• Service Providers: Third-party companies that provide services on our behalf, such as payment processing, website hosting, email delivery, and customer support.
• Business Partners: Affiliated businesses and subcontractors who help us provide and improve our services.
• Legal and Regulatory Authorities: Government agencies, law enforcement bodies, and regulatory authorities when required by law or to protect our rights.
• Professional Advisors: Accountants, lawyers, auditors, and insurers where necessary for the provision of their services.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, in which case personal data held by us would be among the assets transferred.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5. Your Rights

Under data protection laws, you have the following rights regarding your personal information:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete information.
• Right to Erasure: You can request the deletion of your personal data in certain circumstances.
• Right to Restrict Processing: You can ask us to restrict the processing of your information in certain situations.
• Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You can object to our processing of your personal data, particularly for marketing purposes or where processing is based on legitimate interests.
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw your consent at any time.

To exercise any of these rights, please contact us using the details provided in the Contact Information section. We will respond to your request within one month. Please note that there may be circumstances where we are entitled to refuse requests, particularly if they are manifestly unfounded or excessive.

6. Data Security

We have implemented appropriate security measures to protect your personal information from accidental loss, unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data both in transit and at rest
• Regular security assessments and penetration testing
• Restricted access to personal information on a need-to-know basis
• Secure data storage facilities and systems
• Regular backups and disaster recovery procedures
• Staff training on data protection and security practices

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We encourage you to take steps to protect your personal information, such as using strong passwords and not sharing your account credentials.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and whether we can achieve those purposes through other means, as well as applicable legal requirements.

In general, we retain customer information for the duration of the customer relationship plus a reasonable period thereafter to deal with any queries or complaints, or as required by tax, company, and consumer protection laws. Marketing data is retained until you withdraw consent or after a period of inactivity.

8. Cookie Policy

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content.

8.1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They serve various functions, such as remembering your preferences, enabling certain site features, and helping us understand how our site is used.

8.2. Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly. These cannot be disabled.
• Performance Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
• Functionality Cookies: Enable the website to provide enhanced functionality and personalization based on your preferences.
• Targeting/Advertising Cookies: Used to deliver relevant advertisements and track campaign performance.

8.3. Cookie Management

You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings. Most web browsers allow you to control cookies through their settings. Please note that disabling certain cookies may affect the functionality of our website.

8.4. Third-Party Cookies

Some cookies are placed by third parties, such as Google Analytics, Facebook, and payment processors. These third parties may use cookies, web beacons, and similar technologies to collect or receive information from our website and elsewhere on the internet to provide measurement services and target ads. We do not control these third parties' tracking technologies or how they may be used.

9. Children's Privacy

Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected information from your child, please contact us so we can promptly remove the information.

10. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.

When we transfer personal data outside the UK or the European Economic Area (EEA), we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards, such as:

• Transferring data to countries that have been deemed to provide an adequate level of protection by the UK or European Commission
• Using specific contracts approved by the UK or European Commission that give personal data the same protection it has in the UK and EEA
• Implementing appropriate technical and organizational measures to ensure the security of your data

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws and regulations. When we make changes, we will update the "Last Updated" date at the top of this policy and, in case of material changes, we will provide a more prominent notice, such as sending an email notification or displaying a banner on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (https://ico.org.uk/), if you believe that we have not complied with data protection laws.